ZINE
The Role of Creative Direction in Music
This project explores how creative direction shapes the way artists are presented in the music industry. By looking at how visuals, movement, and music work together, it aims to show how these elements connect with the text and create a unified message.
The focus is on two main roles of the creative director: helping the artist develop their visual identity and managing their overall brand. Through case studies of artists like Billie Eilish, Camila Cabello, and Dean Lewis, the project examines how storytelling in music videos plays a crucial role and how creative directors influence the artist’s image.
One key goal is to understand how creative directors work with artists to turn their music into powerful visual stories. The project also looks at how the artist’s personality is presented to their audience ant the importance of marketing in the music industry.
Finally, it will review successful music marketing campaigns, highlighting how creative teams effectively execute strategies that connect with audiences and enhance the artist’s brand.