MODASOFIA CHAPTER 01
THE EDITORIAL
Editorial/Fashion Photography
CHAPTER 01_01 // THE EDITORIAL /// FOR ANE STUDIO
CHAPTER 01_02 // THE EDITORIAL /// FOR BULKINA
CHAPTER 01_03 // THE EDITORIAL /// FOR VEORGOVSKI
Concept & Manifesto:
This project represents a dual approach to contemporary fashion week strategy: executing high-level digital direction from behind the scenes, followed by technical documentation live from the runway.
Following the social media campaign I executed for ModaSofia titled "FOR FASHION FORCES," here it shifts directly onto the catwalk.The resulting images are organized into two distinct visual chapters:
• CHAPTER 01 // THE EDITORIAL
Intimate, behind-the-scenes framing and personal creative direction capturing the atmosphere, artists, and raw subcultures of the event.
• CHAPTER 02 // THE RUNWAY
Technical, high-contrast study of clothing in motion under the main spotlights, archiving individual look silhouettes and fabric textures.