HERA is a fashion brand which focus is on constructing a cohesive identity from foundation to execution. The branding is developed to feel timeless yet assertive — clean forms, deliberate typography, and a visual system adaptable across physical and digital spaces.

From logo creation to textile labels and campaign direction, every element was designed to communicate consistency and purpose. The visual storytelling extended into web and social media, ensuring alignment between concept and presentation. “Hera” represents a brand shaped through structure, intention, and a clear understanding of aesthetic identity.