Major Project
20 minutes Opera Tasting

In an interview taken by Imogen Tilden (2014) for “The Guardian”, Kasper Holten, the director of the Royal Opera House states that people are saying that they don’t like opera where nine out of ten people have never seen one.

How would you know that you don’t like something if you never tried it. My idea is to make people try at least once in their life a cultural event so they have a clear idea if they like it or not and have a real reason. I don’t want to tell them to love it, but at least to make them try it, and then form a proper opinion over the way they felt after this experience.

I want to express the music through more exciting and innovational way so than Gen Z can relate to it more than at the moment. The main objective it is to engage the younger generation through the use of music and abstract shapes.

These abstract forms have been inspired by the Operas. Each of them has been created while listening
to the opera they represent – the shapes mirror the mood of the opera and react to it.

The project is simply based on the new generation's understanding of classical events in Operas. My idea
is to change the understanding of the people about these events since they are connected only with the high-class society nowadays. I want to make these events more accessible so that they will be considered
part of our everyday life, as easy as going to the cinema. This is why I present an idea about 20 minutes
of Opera tasters where people can attend for free. All the assets have been made in VR. It is a rebranding
and advertising campaign which brings people together for a new exciting experience.

I chose to work with VR because I wanted to expand my current knowledge and try something new, unexplored, and exciting. The idea is to break the stereotype, bring the opera to life, and make it more appealing to the newer generation.